Express Exclusive: Chennai's thrust with luxury living

Over the years several studies have shown that Mumbai is one of the most expensive cities in the world in terms of real estate. The capital city of New Delhi isn’t far behind. That leaves two out of the four major metro cities in India. Kolkata isn’t much of a real estate hub and finally, there is the southern city of Chennai.

Down south, Chennai is one of the biggest and most cosmopolitan cities. Real estate in Chennai may not have hit the Mumbai/Delhi value, but is picking up pace to catch up.

Real Estate Developers are now targeting newer markets and Chennai is coming up in a big way. Numerous residential projects in areas near Anna Salai, Sea, CBD and downtown Chennai can be seen. But, it isn’t just the regular space that is being tapped by developers. The upcoming projects in Chennai are majorly focusing on luxury condominiums.

Chennai is one of the richest cities in the country and its population has a huge purchasing power. Since, this population is looking to invest in luxury apartments, air conditioned apartments, and wants the best residential apartments, the builders are paying heed.

The demand for luxury residential apartments and fully furnished apartments in Chennai has seen a spurt over the years. Also, duplexes in Chennai are extremely popular as well. Various developers have looked to tap this space and establish themselves in the segment.

One project that has found the correct mix of luxury and class, and amalgamated it with real estate to come up with ultra-luxury flats is Express Exclusive. The project has taken luxury to another level by giving uniqueness immense attention. As the name suggests, they only sell exclusive properties. Express Exclusive is for those who don’t like duplicates, and crave to be distinctive. Their apartments are laced with latest automation features and are unique in terms of design and structure.

Express Exclusive doesn’t just sell luxury, they encourage clients to go beyond and buy ultra-luxury flats. Projects like Express Exclusive target a select audience and appeal to their sensibilities. For instance, Express Exclusive has clearly demarcated its audience as the ultra-rich. The price of their flats is only available on request. This process gets the message across to the target audience. Also, it encourages households looking to enter that particular social segment be interested in the property.

With projects like Express Exclusive knocking on the doors of Chennai residents, the city is slowly but steadily transforming into a luxury property hub. The proximity of the sea and beauty of the beach, add to the allure that is Chennai.

Express Exclusive: redefining luxury in Chennai

Chennai, commonly dubbed as the ‘Detroit of India’ has fast become a hub for property development. Om Ahuja, CEO, Residential Services, Jones Lang LaSalle says, “The three key growth drivers of IT / ITes, automobile manufacturing and education sector are instrumental in driving job creation in Chennai.” This in turn, has propelled the demand for quality housing in the city. Much to the surprise of experts, this traditionally conservative city has witnessed a boom not only in the middle range but also in the luxury apartments segment.  In the face of this huge demand, the task to offer unique products in residential projects is the current mantra for developers.

A point to note is that the increase in demand is not only for mid range apartments but also luxury homes. This is because to the affluent customer, a house is also a symbol of the owner’s position in society; and developers in Chennai are striving to keep up with the surge in demand for ultra luxury flats.

Express Exclusive Developers Pvt. Ltd., a division of the Express Group of Newspapers has taken luxury to a new high. Among the notable upcoming projects in the premium segment, Express Exclusive offers never-seen-before luxury - fully furnished apartments replete with amenities for a complete contemporary lifestyle.

This masterpiece project from the developers of Express Avenue Mall is situated in the heart of CBD Chennai (Central Business District). Express Exclusive presents 150 uber-elite air-conditioned apartments and luxury condominiums near Anna Salai, one of the prime realty hotspots in the city. Each luxury residential apartment is a technologically-equipped smart home - with iPad controlled air-conditioning and lighting, gas and fire detectors, and Smart Card Access Control. These luxury homes enjoy 3 way cross-ventilation with ample natural light. With 75% open area, a rainwater harvesting, water and sewage treatment plant, Express Exclusive is totally environment-friendly. The project has received Platinum LEED rating under the U.S. Green Building Council guidelines.

Express Exclusive is a top-notch high-rise project boasting palatial luxury condominiums with private lifts. It is spread over five acres, and comprises three towers of different unit types for different lifestyles. Express Sovereign features distinctive five-bedroom duplexes with enviable private sky pools. Express Insignia offers four-bedroom single-level ultra-luxury flats with munificent balconies and sky decks; while Express Signature consists of large and airy three-bedroom units. These fully-furnished apartments are Vastu compliant; and offer stunning views of the Bay of Bengal.

In addition to basic facilities, Express Exclusive also offers world-class amenities like 3 levels of basement car-parking, in-house boutiques, spacious lounges, restaurant and banquet facilities, a mini-theatre and even a concierge service with a resident manager. These high-end, premium luxury apartments are designed by noted DP Architects of Singapore.

Express Exclusive was initially planned as an extension of the Express Avenue shopping mall in CBD Chennai. It has evolved to become an opulent colony, housing the best residential apartment enclave in downtown Chennai – an excellent option for those looking to buy ultra luxury flats near the sea.